From Founder-Led Sales to Predictable Outbound
Scenario
A 20 person IT company with no sales department. New clients came from referrals and inbound requests. The CEO handled all sales when time allowed.
Challenge
● No predictable pipeline
● Outreach stopped when delivery became urgent
● No SDRs, no ICP, no repeatable outreach process
What we implemented
● ICP definition + verified database of ideal accounts
● LinkedIn outreach (2–3 qualified meetings per profile per month)
● Added cold calling to reach decision-makers faster
● CEO only joined qualified sales calls — not prospecting
Result (first 6–8 weeks)
Let’s map the right outbound system.
Choose a package that eliminates the "busy work" and puts your team directly in front of real decision-makers.